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A little history......Why Isa's (pronounced Esa's) uses Dead Sea Minerals in all of our products.

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The mysterious Dead Sea secret has even been desired by The QUEEN of Sheba and Cleopatra for it's magical beauty and healing effects....

Popular legend says it was the Queen of Sheba who first discovered and advocated the healing powers of the Dead Sea. Later, Cleopatra, quintessential lover of all things indulgent and luxurious, built the first-ever spa along the shores of the Dead Sea.

The Dead Sea has been a health, rehabilitation and beauty spa since the ancient times - even before Cleopatra was seduced by its therapeutic powers when Rome ruled the region, Marcus Antonius ruled Rome and Cleopatra ruled Marcus Antonius with the famed beauty she maintained with the secrets of The Dead Sea. Today, the Dead Sea is renowned for its unique, natural ability to regenerate the skins own vital functions. The ancient world recognized its curative properties and people have traveled from all corners of the world to bathe in the Dead Sea for its healing benefits.

Trace Elements - The Importance of Dead Sea Minerals

The minerals constitute only 4% of the body weight, but their importance is immeasurably greater, they are trace elements required in small quantities for cell renewal activities in the skin and serve as essential elements in cell functioning, principally in intercellular communication. The minerals are essential for purposes of "exchanging information" and help to transmit signals between the cells, an activity that stimulates cells to renew themselves, to divide and to nourish the top skin layer with an increased water capacity.

They also participate in processes of bone building, blood production, hormone activation, neural strengthening and far more. However, like vitamins, they are not produced by the body and therefore the body depends on an external supply of minerals from food. Minerals play a very important role in correct skin functioning. Therefore, beyond provision of the minerals reaching it with the blood circulation, the skin absorbs minerals applied externally and uses them in every single process existing in the skin layers. A deficiency in one of the minerals is liable to disrupt skin cell activity, cause inflammation, dryness and early aging. ~ website

That's why our products along with amazing botanical plant extracts are so beneficial to your skin.

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